Scaling Cultures Through Unmistakable Leaders
What makes some companies truly unmistakable? In Right-Brain Justified, leadership experts Mike Novakoski and Rob Dwortz of Become Unmistakable reveal it's not just about processes and profits―it's about people. Drawing from neuroscience and decades of organizational transformation experience, they present a revolutionary approach to leadership that bridges the gap between analytical business needs and human connection.
The authors introduce their brain science-backed methodology for helping leaders "toggle right"―accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap™ and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results.
Right-Brain Justified builds on the story of Mike's previous book, Become Unmistakable, with new stories, case studies and psychology theory.
Book Mike Novakoski to Speak
CEO | Speaker & Author of "Right-Brain Justified" and “Become Unmistakable.”
With over 35 years of experience growing successful businesses, Mike is the President and CEO of EV Construction and a Partner with Become Unmistakable. His leadership style blends business acumen with emotional intelligence, proving that performance and purpose go hand in hand.
Mike challenges audiences to lead with authenticity, build meaningful human connections, and drive results through a values-based approach.
Bring inspiration, strategy, and heart to your next event with Mike Novakoski—a dynamic speaker who helps organizations create scalable, sustainable cultures where people bring their whole selves to work.
BECOME UNMISTAKABLE
Start The Journey From Commodity To Oddity
No two companies operate the same way and neither should their styles of leadership. Unfortunately, many corporations use the same leadership methodologies and are afraid of deviating from the status quo. Business partners Mike Novakoski and John Parker of EV Construction, a Michigan-based construction company, believed a different way was possible.
Novakoski and Parker examine how business leaders can tap into their “right-brained leadership” to foster a creative and employee-centric culture. This book will show you how changing your leadership perspective and moving away from the commodity mindset can reap immeasurable benefits to your business.
This book led to the formation of a software and training company of the same name for building confident managers and more productive teams.
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